The company has sponsored floats in the Rose Bowl, flown airplanes trailing banners down West Coast beaches, and placed a majority of its 400 billboards around the greater Los Angeles area, extolling you to Taste the Magic and to Stellabrate. Its an Italian import called Stella Rosa, created by the Riboli family, a wine company based not in Napa or Sonoma but in the shadow of Dodger Stadium, in Lincoln Heights.Įven if you havent tasted Stella Rosa there are 22 different flavors to try you cant help but be familiar with the brand. Its not Josh or Barefoot or Coppola, or Two-Buck Chuck. The bestselling wine brand in California isnt from California. The Story Behind Stella Rosa And All Those Super Extra Billboards Other commodities do a fine job Finger-Lickin Good, Because Youre Worth It, the timeless Got Milk but Stella Rosa found a way to bottle the fun, celebratory vibe of its wines in just one made-up word: Stellabrate. Use the fewest, catchiest words to encapsulate your brand message and you win. In an era of shrinking attention spans, marketing your brand with utmost economy is key.
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Recommended Reading: How To Make A Pallet Wine Rack Stella Rosa Wins At Promotional Wordplay
But Its Wines Are Produced In Piedmont Italy This results in cleaner, more fruit-forward wines. And that fermentation is done by the Charmat method, a.k.a., the tank method, wherein wine undergoes fermentation en masse, as opposed to bottle by bottle. Theyre frizzante, or semi-sparkling, the result of arrested fermentation. Stella Rosa wines arent full-on bubbly like Champagne. Read Also: How To Make Glasses Out Of Wine Bottles Stella Rosa Gets Its Bubbles The Same Way Prosecco Does Don’t Replace: For items you’d rather not replace, choose “Don’t replace” to get a refund if the item is out of stock.Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.What Happens If Stella Rosa Platinum French Vanilla Semi Stella Rosa is a selection of wines created and imported by Californias Riboli Family Wine Estates, owned and operated by four generations since its establishment in 1917. We created a wine perfect for the new wine consumer. We wanted to fill a void in the wine industry with an easy-to-drink semi-sweet, semi-sparkling wine, says Stella Rosa vice president Steve Riboli. Stella Rosa Pink Aluminum joins the brands other single-serve wines, Black and Platinum, which all have a suggested retail price of $4.99 per bottle. Stella Rosa has announced its new Stella Pink Aluminum: a semi-sweet, semi-sparkling light Italian wine. Theres even an award-winning Brachetto dAcqui from its full-sparkling Imperiale lineup. The original Stella Rosa was a half-sweet, half-sparkling Moscato dAsti, followed by the Stella Rosa Rosso red, but over the years, the Riboli family has put together a rainbow of Stella Rosa wines with a variety of styles and flavors. Among some of the more poetically descriptive tasting notes youll find about any of the Stella Rosa lineup: brisk lime spritz, crème de cassis, chalk, peach pie crust, raspberry Pez, rose petals, and blackberry Italian soda. Granted, the Ribolis were answering a call for sweeter, friskier wines when they created the Stella Rosa lineup, but just because theres sugar there doesnt mean there arent other flavors.
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